CRMÂ can be described as strategies and software used by a firm to acquire new clients and retaining the existing customers. Using CRM companies make sure that their customers are catered in best possible manner and hence result in increased profits.
The relationship between a CRM and and ERP depends on the scale of their usage. In some scenarios CRM is a subset of an ERP and in some cases, they overlap each other. Both ERP and CRM are automated softwares that are used to streamline the business processes. Then what is the difference between them?
ERP VS CRM and Vtiger
VTiger
VTiger markets itself as a CRM, but as it is an open source platform and can be complemented using a number of different extensions and customization. It is one of the most used CRM all over the globe and is used to engage customers, improve marketing campaigns, automate sales activities, identifying potential sales opportunities, managing social media campaigns etc. Free of cost factor makes VTiger a lucrative option, where as an adequate CRM costs around $150 – $3000 a month.
CRM to ERP (Where does VTiger stands)
As mentioned earlier, VTiger is an open source CRM that provides room for several integration and facilitates a number of different customization and integrations. These integrations allow users to yield maximum juice out of their CRM system. Complementing customizations and extensions help to broaden the scope of VTiger and place it above a regular CRM.
What makes VTiger a complete CRM and more than that??
VTiger CRM + VTexperts = More than a CRM?
Combining the power of VTiger CRM with the expertise of VTexperts helped firms like Medica, IQ360/IQtel, Boeing, Sprint, SAVI to achieve results that lies beyond the scope of a CRM.
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Custom Expenses | Description | Usage |
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Email Marketing Automation | User can design and send emails through Email Marketing Automation. User can also design email templates and send automated email campaigns. | it can be mentioned under the umbrella of a CRM and an ERP. in the ERP’s context it is used in sales, marketing, project management etc. |
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Reports and Dashboards |
VTiger Reports & Dashboards is an extension built to meet the reporting needs of a business. It runs complicated but easy to read reports. You can check this extension by visting Reports and Dashboards |
Either your are handling human resource or supply chain, reports play a vital part in their working. Reports and Dashboards can be considered under project management, human resource, procurement, sales, administrative tool etc. |
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Conditional Layout |
Using VTiger Conditional Layoutsuser can configure distinctive layouts for different types of records. This feature allows to make a field Show, Hide & Make it Mandatory |
It falls under the umbrella of administration, internal process, data integrity, productivity etc. |
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Module Builder |
VTiger Custom Module builder is used to create custom modules in your VTiger CRM. It enhances the usability of CRM to vast scales |
Module builder is a tool that can be used in any aspect of CRM & ERP. for example if a user want to incorporate supply chain in his/her VTiger CRM then they can use module builder to create a new modules and set the relations in such a way that the new module can be used for supply chain purposes. |
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VTiger Payments is an Extension that enables users to quickly and efficiently record multiple payments against the Invoice. It includes an intuitive calculator capable of determining the payments based on Balance or the Total Invoice Amount. | It falls under the finance management, Accounts, Procurement, supply chain and project management. These are some of the cores operational areas of an ERP. Integrating it will help your VTiger to perform tasks out of its regular scope. | |
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Custom Expenses | Custom billing expenses can be tracked and automated througn Custom Expenses. It supports all modules, meaning that you can convert anything into an expense. | Identifying and classifying expenses plays a vital role in cost cutting for any business. This complements the concept of maximizing profits by cutting expenses, which is a major reason for implementing an ERP. Here again Custom Expenses extension is transforming VTiger into more than a CRM |
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Multi User Assignment | The only way to assign a record to multiple users is to create a group manually. However, with this tool, the groups can be developed automatically as you create a record. The extension includes a special field which has a list of all the users. As you select the users, it starts gathering a group and assigns it to the record. | it helps in assigning and managing resources efficiently, using this extension you not only save time but also manage human resources in a better manner. Overall it helps in streamlining the internal processes and avoid over implementation of resources on a task. |
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Item Detail Customizer (Advanced) | Using Item Detail Customizer (Advanced) user can customize the details of Quotes, Invoices, Sales & Purchase Orders. On top of that new formulas can also be specified for each column and Totals | Item Detailed Customizer enhance the functionality of quotes, invoices, sales, purchases etc. |
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Enhanced User Security | Extension designed to enforce proper security standards in VTiger. Our tool allows system administrators to force users to change their passwords every xx days, and implements secure password rules (one lower/upper case, number, special character). | Enhanced security is a basic need for any business, even among the different departments of a same organization the security protocols of data sharing is set. This tool helps in keeping the passwords and user credentials of employees updates. Moreover, 2 Factor Authentication helps in making virtual logins more secure. |
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Document Designer |
VTiger Proposal & Document Designer comes with an arsenal of useful features and tools to design and automate state of the art documents. |
Documents are used in every aspect of a business and that is why document designer can prove itself to be a great contribution towards converting your CRM to ERP. It can be used in sales, purchase, invoicing, , email marketing, accounts, quotes, project management etc. |
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QuickBooks Integration | VTiger & Quickbooks Online Integration is an extension connecting VTiger to QuickBooks and enabling bidirectional synchronization of Customers (Organizations/Contacts), Invoices, Payments, Quotes (Estimates), Sales Orders, Purchase Orders, Vendors as well as Items (Services & Products). | It helps in generating invoices, collecting payments, sending quotes etc. which is a part of core business operations and can be used in multiple departments of an organization e.g. Accounts, Forecasting, Finance and sales. |
Analysis of ERP VS CRM and Vtiger shows that Vtiger has alot of potentials and can do wonders if used properly.