Emails are essential for business firms as they fulfill a range of different purposes. Traditionally, companies used emails only as a communication medium and incorporate in in their business as a means of sending and receiving reports. But from last three decades organizations are using it for performing different functions and one of the most popular activities for which emails are being used currently is to market products and services. Some people argue that usage of social media for marketing purposes will take over the email marketing. But, most of the business professionals deny this opinion and show their support towards email marketing.

No matter how old it gets, Email marketing will still be relevant

– Paras Arora

Using emails to market your product and services comes with a long list of advantages like extended reach to target audience, low-cost mode of communication etc. Just to give you a perspective about the power of email marketing I will give a real-life example, a firm which witnessed wonders using email marketing. No one is alien to the auction websites in the current era, one of such auction site named as Netthandelen.no started a new email marketing campaign. In this campaign, they sent emails to all the participant who lost after bidding in an auction and using that mail they informed about the lost auction. In addition to the new, they also informed customers about the similar auctions and embedded a link to that auction in the email. Over the time span of three months this email marketing campaign help that business to generate additional 1.8 billion dollars in terms of revenues.

VTiger 7 and MailChimp Integration

VTiger 7 CRM tries it best when it comes to serving its valued customers and integration with Mailchimp is an example of this approach. We want to make sure that your benefit from the email marketing to the fullest that is why we are offering VTiger 7 and MailChimp integration. In the current business environment, ever business professional tries to do more while keeping the invested resources less. And MailChimp marketing is the thing which gives meaning to this concept. As the advantages of using MailChimp outrun its costs by a great margin.

What is MailChimp?

It is an email service which is totally based on a website and offer a variety of different tools which assist you in designing effective and result oriented emails for your email marketing campaigns. You can develop comprehensive email newsletter using it, not only that you can also share that new letters on different platforms using MailChimp. Once you have dispatched the newsletter, you can also track its results using this amazing tool.

Why we Choose MailChimp?

While designing this integration we took every single aspect of MailChimp in account, analyzed them carefully and then made the decision of VTiger 7 MailChimp integration. There are a number of different reasons why we choose MailChimp for our valued customers and some of them are discussed below

1. Cost- Effective: it is a cost effective tool and you have to pay very less price as compared to its substitutes. Moreover, they give different options in regard to subscription plans. They gave different monthly plans in which volume of emails differs, or if you are a person who uses this tool once in a while, then you can go to the Pay as you Go plan. But the plan because of which MailChimp became a hit is the Forever Free plan, according to this alternate if your subscribers are less than 2000 per month then they will charge you nothing.
2. Efficient Grouping: Using this tool you can make groups of your audience based on different criteria like location, volume of feedback, social stats etc.
3. Report generation and reviewing: Using MailChimp, you can also generate reports regarding the email campaigns and you can also review these reports using this efficient tool.
4. Interface: the interface of this tool is very attractive and easy to use at the same time. The interface is designed by keeping rookie users in an account that is why even the amateur users can use most of its features without any trouble.
5. Campaign building feature: MailChimp offers an outstanding feature by the name of campaign builder using it you can design the whole marketing campaign and execute it without any hindrance.

Insights Regarding Usage of MailChimp with VTiger 7 CRM

I want to educate you regarding the usage of MailChimp with VTiger 7 CRM to avoid some confusions faced by the most of its users.

• When you use this integration for Contacts and Lists, both way synchronization is allowed. Which means you can import n deport Contacts and Lists from one platform to other without any restriction.
• When it comes to Campaign synchronization only one-way synchronization is allowed and that is from VTiger 7 CRM to MailChimp
• You have to use API key to enable this integration. API key will be provided to you by MailChimp client which you will use in VTiger 7 while carrying out the process of integration between the two platforms
• You can also check the sync log once the process of synchronization among the different modules of both the platforms is completed.

This combo is a dire need of your business if you want to design and execute excellent email marketing campaigns. Make this excellent feature a part of your business operations and enjoy marvelous results.