In recent years, online world has become essential for business growth. Social media, as a significant tool of digital marketing, is to increase your business growth, branding of goods and services. It has become a powerful tool for marketing and advertisement. There are strategies deploying which we can make online marketing more effective and useful and can engage a lot more targeted people for your goods and services. Here are basic elements for social media marketing strategies:

• Online presence on social media networks

Social media is growing on. Facebook, Twitter, LinkedIn, Instagram, they are emerging with the passing time. Now they are a great way to expand your business growth. Other social media networks are making their grounds in pics and video content like Pinterest, Instagram, and Snapchat are emerging networks and grabbing more demographics.

• Create content as per social media platform

Create content as per your selective media network. You cannot post same content on different network. So be creative in content writing.

• Telling stories rather than selling products

Social media is a tool of digital marketing. You can use it directly to sale your products. But it is more effective if you tell them stories of your products so they will be more involved with your content.

• More graphic, pics and video content

Create more graphic images, videos and pictures to involve your customers. Quality should be great when you are showing your products in it. So create more this type of content and share it as well.

• Perform promotional and contests activities

You should conduct more contests and promotional activities to get more attention and involvement of your target market. You can make these activities announcement more effective by using different digital tools.

• Research content

Your content of the post or image should be research based. You should know what you are writing about. If you are showing facts and figures or quoting already existing information so use it with accuracy.

• More focus on mobile social media

70% users use mobile social apps on their phones. So you should be more focused on mobile social media apps. It is a strong way to grab more users.

• Quick response on comments, complaints and feed back

Now in many companies, social media department are working for handling social media. People inquire you anytime and they expect to get quick response of their queries, complaints, feedbacks and comments. So always reply them as quickly as you can. It will enhance your efficiency of work.