If people do not know about your product, how can you anticipate that they will buy from you? The answer to this question is an advertisement, it plays an integral role in business. The advertisement is crucial for both existing and new firms. For new firms, it creates awareness among the public, and for the existing businesses it is used to communicate how doing business with you is a better proposition as compared to your competitors. The current business era is very competitive and designing advertisement which just tell what is your product is not sufficient enough. Advertisements are becoming way more innovative as compared to the past, so creating an effective advertisement is one of the biggest challenge currently business firms are facing. Today I will tell you about some of the most basic yet effective factors incorporating which can enhance our advertisement campaigns quite significantly. Embrace the Power