Buyers may pass quickly or slowly through different stages of buying-decision-process, and some of those stages may even be reversed. It is much depended on the nature of the buyer, the product, and the buying situation. Now we have a look at how buyers approach the a new product till its purchased. A new product can be a good, service, or an idea that is perceived by some potential customers as new. Marketer’s main interest is to know that how consumers learn about new products for the first time and make buying decisions on whether to adapt them. We can also define the adaptation process as a mental process through which an individual customer passes from the first learning about an innovation of a product to final adaptation, and adaptation as a decision by an individual to become a regular customer of the product. Stages in the Adaptation Process Buyers