World has become a global village. Conducting business in the new digital era will call for a new model for marketing strategy and practice. The internet is revolutionizing how companies create value for their customers and try to build strong relationships with them. This digital age has fundamentally changed customers’ philosophy of convenience, speed, price, product knowledge, and service. Thus, today’s marketing demands introduce new thinking and action-plans. Companies need to retain most of the skills and practices that have worked in the past. But they will have to add essential new competencies and practices if they want to compete, rise, and prosper in this new digital environment. E-Business E-business involves the use of electronic platforms as intranets, extranets, and the Internet to conduct a company’s business. Almost every company has set up a website to inform about and to promote its goods and services. Others use websites simply to