In recent marketing tends, emails emerged as one of the most strong marketing tools. From a simple business dealing in one commodity, to a multinational corporate giant that offers a diverse range of products, everyone is benefiting from emails. The reason behind vast usage of email as a marketing tool is its benefits; some of the prominent advantages include its cost effectiveness; you can reach a wide range of audience using it; distances do not matter while using emails etc. There are also some drawbacks of using email, like most of the people do not even bother to open the email and delete it. To tackle this problem marketing personnel should design an attractive subject for emails. One strategy in this regard is to design customized emails specifically for the recipient. If you get an email in which you are addressed with your name rather than just a typical respected
Most newsletters go down the sewer un-opened. According to Mailjet, open rate for marketing emails is 15-25%, and 30-40% for transactional emails. They chief reason of the dismissal of emails is the subject. So what if you send an email to your customers with a subject that depict that they are highly valued, by mentioning the name for each one of them. Yes it’ll work, but it’s not a piece of cake to send thousands of clients a separate email with their name and content specified for them. Or is it? Vtiger 7 introduces the solution as Email Templates, with which you can design, customize, and send attractive, rich text format, HTML emails, also including images and other stuff; all that with the potential to incorporate receiver’s personal information from Vtiger database like contact’s name, birthday, address, phone number, and organization name. Email templates let you: Create your own customized