These days, online shopping has become a major part for product selling. And there are very few people who do not try to buy products online as consumers. So it is very clear to know the importance of online sales these days. But what is actually going on behind the curtain; E-commerce (Electronic Commerce) is the sales and purchase of merchandises and services, and transmitting of data through electronic network system such as Internet and further computer networks. Online sales have been growing yearly and business is becoming crucial day by day with different challenges. Online sales can increase market share, better customer experiences, making business more competent.   To increase traffic on e-commerce stores is a major challenge for the store owners. There are thousands of shops available on internet and competing with each other every day. So there are 12 different ways to increase online sales effectively and