Emails are essential for business firms as they fulfill a range of different purposes. Traditionally, companies used emails only as a communication medium and incorporate in in their business as a means of sending and receiving reports. But from last three decades organizations are using it for performing different functions and one of the most popular activities for which emails are being used currently is to market products and services. Some people argue that usage of social media for marketing purposes will take over the email marketing. But, most of the business professionals deny this opinion and show their support towards email marketing.   No matter how old it gets, Email marketing will still be relevant – Paras Arora Using emails to market your product and services comes with a long list of advantages like extended reach to target audience, low-cost mode of communication etc. Just to give you a