Customers are the most important part of a business, but all the customers are not the same. Some customers are providing more business to the organization and some are just one time purchaser. Although every customer is important, but still some customers are more valuable to the organization as compare to the others. How do firm know which customer is more important as compared to the others, for this purpose VTiger CRM provides a very reliable tool named as VTiger profile scoring. Profile scoring is a great feature and in this article we will look at How Vtiger profile scoring helps and how effective it is What is Profile Scoring? Profile scoring is process of assigning scores to your customers to determine how important that customer is for your business? Customers and organizations are ranked on the basis of these profile scores. Using this feature, VTiger uses CRM records of