Sales department is the soul of a business firm, they carry out the most important activity of a business which is selling the product and the services to the customers. Selling product to the clients is the most difficult phase of a supply chain. For an organization to remain successful in this competitive business environment, an efficient sales department is required and managing sales are one of the toughest jobs in corporate culture. For managing current sales and for forecasting future transactions, sales reports are required. Sales reports are the tools using which progress of business is communicated from sales reps to the CEO, CFO, COO of the organization. Why Sales Reports are Important There are numerous reasons because of which sales reports are so critical for a business organization. From managing the day to day sales activities to prospecting future annual sales, all is done using sales reports. Some