The first and very basic question that arises in minds when people heard about the term marketing automation is, what basically is meant by marketing automation? Well, automation of marketing related tasks in a business firm like electronic mails, social media management  and other such operations is called marketing automation.  No matter either you are a well-established corporation or a small business which is on the verge of scaling up, marketing automation is a process which can benefit your business to a huge extent. 5 Major ways of yielding incentives by using marketing automation are as follows Automate your emails for reaching your target market more effectively and efficiently Email is the most common formal medium of communication that is used by business firms. Organizations contact with their potential leads, clients etc. through email. You can save a lot of human resources and valuable time just by automating the process