“Effective communication is key to high performing business”

Communication is the heart of a business. Firms that fail to communicate with their clients effectively should not expect good profits at all. Well, just take a look at the whole sales process; right from the start when you engage a client by telling them about your product, the process of communication is started. If your communication skills or communication modes are not up to the mark, you will fail to attract and satisfy them. Now take a look when the process of negotiation is taking place between you and your customer; again communication is considered to be an important aspect of the whole deal. Finally, when its customer’s turn to provide feedback about the product, the communication comes into the game again. So this shows modes of communication play a vital role in the success of any business. Just to give you a perspective about the power of communication; in every professional degree, students are taught at least two courses related to communication in professional life. And I assure you, that doesn’t go in vain.

Communication in CRM

Well the concept of CRM is fundamentally based on communication. A high-end CRM records information when you communicate with your client at every step. But another aspect which differentiates an ordinary CRM with a top notch one is the channels of communication it is providing. In our normal life, we use different modes for communication like messaging, phone calls, voice notes etc. Do you think that the business environment is immune to this multiple mode of communication? And only one mode of communication is more than enough for communicating? Well the answer is simple NO.

Multi- channel Communication in VTiger 7 CRM

VTiger 7 is not a simple CRM software; it is more kind of your personal assistant which provides its support to you in every possible way. While developing the VTiger 7 CRM, the aspect of multi-channel communication was taken under special consideration. VTiger 7 knows that the clients you are dealing with are not of the same nature, they have their own preferences and to convert them into profitable resources, you have to take care of their preferences. This also includes mode of communication they prefer, in business setups people usually prefer e-mail for communication. But it is not a hard and fast rule! Some people prefer messaging as they think it saves them a lot of hassle and is quick in terms of communication time period. VTiger 7 empowers you by providing multi-channel communication, which means you can communicate with customers using multiple communication channels. The best part of the whole scenario is that whatever mode of communication you are using to interconnect with the clients or you switch from one medium to another, VTiger 7 will automatically record the whole process and streamline the interaction process.

Let’s understand this with an example:

Hao is a representative of a business organization that deals in car insurances. He has to communicate with a wide range of customers who use different modes of communication. Michael and Brenda are two of the clients Hao is dealing with. Michael works as an executive in a financial institution, while Brenda is a mother of two children and is a housewife. Michael prefers e-mails for communication as he thinks it is more helpful in keeping a record of communication taken place between him and the firm that Hao is working for. Brenda prefers instant messages, as she thinks it is a time-saving medium and she can access it no matter where she is. VTiger 7’s multi-channel communication allows Hao to communicate both the clients with full efficiency despite the fact that both of them are using different modes to communicate. Sometimes Michael fails to access the internet. So instead of an email he uses a phone call to talk to Hao. VTiger 7 also supports this switching between modes of communication. No matter how many different methods of communication are used by the client, VTiger 7 streamlines them in a singular communication pathway and keeps the record of it.

Enhance your operations by incorporating VTiger 7 CRM in your business, as it allows multi-channel communication which can act as an influential factor in the success of your business.

Read this article for more information about VTiger 7’s Multi-Channel Support.